Warburtons

We once again teamed up with our chums at the Lounge to bring Warburton’s latest TV campaign to life in the shopper environment.

Our pitch-winning campaign brought a home-baked brand experience and thousands of samples to the stores of Britain and helped Warburton’s rocket to London’s number one bakery brand.

Our two-phased campaign initially brought breakfast, then lunch to the customers of Tesco and Asda stores as we toured the country with our roadshow. Based on the TV ad campaign, our audience were invited to write to Jonathan Warburton himself to give their opinion of the products, with the chance to win some great Warburtons prizes.

With almost 220 days, 2.3 million customers and over 375,000 coupons redeemed, it's easy to see why Warburtons became London's number one!