Odeon came to us to help launch their new flagship and regional cinemas in Ireland and wanted to get the Irish public to be fanatical about film.

We came up with a national media campaign which ran across press, billboard, digital and radio to promote cinema the way it should be.

 

We wanted to celebrate the reason that their visitors go to the cinema in the first place, so we brought the brand's iconic logo to life in a way that made their audience smile; crafting a bespoke illustration representing modern pop icons of cinema.

 

The campaign has been used again and again for their launch collateral, evolving with different characters as new icons are created and celebrated with each new release.