We helped create an innovative promotion to celebrate the heritage of Havana Club Rum as the original Cuban Mojito.

The Havana Club Mint Revolution engaged consumers without giving away booze, through an award-winning integrated campaign across experiential, sampling, in-bar and in-store.

 

Implemented by our partners at The Lounge, our creative promotion took on the big boys and engaged our audience at ground level. Literally. Inspired by the genuine cuban mojito, we empowered our audience to create the original at home with their own home grown mint.

 

In-bar sales in the area not only increased during the campaign, but for a whole month after. We engaged over 250,000 new Havaneros, and increased our social presence by 125%! Cheers!