Food giants Sodexo asked us to rebrand EAT, an American dining concept launching IN hundreds of outlets across America.
The brief was to create an identity that brought the corporate and education catering sector bang up to date with a cool and contemporary look to challenge the high street.
We created a bespoke bundle which included the creation of the new identity, then applied the new brand to every touchpoint in the business. We also created a Brand Bible which was sent to every outlet as a toolkit to roll out their own collateral.
The project was a huge success and became the benchmark for future concepts within the Sodexo portfolio with new Eat restaurants and stores being opened across the business.