Curious is a festival like no other. It is dreamy, eccentric, fun and ultimately, irresistible.
Our brief was to create an identity that encompassed the eclectic nature of the festival, celebrated its heritage and set up the fledgling event for growth.
We wanted to help the customer feel the festival vibe before they even got a ticket so our new identity coupled with an extensive media campaign got the message out to the masses through billboard advertising, press, online and social channels with the odd London bus thrown in for good measure.
The new identity was applied to all aspects of the festival from adverts to websites, social posts to lanyards, and has helped raise the profile of the event to attract even bigger sponsors, artists and ultimately, bigger crowds than ever before.